From ‘hyping up luxury’ to selling waste coffee, here are some things that made us say “That’s Interesting” in the studio this week.
Street jewellery.
Kings of hype, Supreme, and luxury jewellers, Tiffany & Co have just announced a shiny new collaboration. On the 11th of November, the two will launch a series of street-appropriate accessories (think: penknives and keychains) and a take on Supreme’s iconic tee that replaces its red for Tiffany’s blue. The move is the latest step in Tiffany trying to rethink its classical elegance for a younger, more progressive audience – with Supreme being a great partner to help them do so. Collaborations between brands not only drive sales (through appealing products) but can be an effective tool to help brand image.
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Skincare for everyone.
According to a recent study by the WHO, 15% of the world’s population lives with a disability. But very few products consider everyone; the beauty industry is no exception. Olay is trying to rectify this, through its ‘Easy Open Lid’. Doing what is says on the tin, the new lid design is easier to open for people with conditions like vision impairment, joint pain and amelia. What’s more, Olay has made the design available for other brands to use. Accessibility and usability are core to good design. What else could be improved?
Open up here
Educational creche.
Luxury British travel planner, Black Tomato, has launched a children’s educational bolt-on to their holiday offer – meaning that parents can relax in the sun whilst their kids are off learning. Encompassing eight subjects, from History to Earth Sciences, the ‘field trips’ fuse travel and learning by immersing kids in the cultures and wonders of any of a number of regions. To assist the return of travel, holiday providers could do worse in thinking of enticing ways to supplement their offering.
Trip here
A coffee collaboration.
The Nordics are known as a progressive and resourceful bunch. And Swedish coffee brand, Löfbergs, is staying true to the region’s character. With lots of its coffee not meeting the consistency requirements needed for a specific blend, they’ve teamed up with a petrol station operator, Circle K, to sell this surplus coffee – packaging it up as a ‘limited waste blend’. Collaboration can be a route to achieving circular processes. Products don’t always have to be perfect – and imperfections can in fact be celebrated in the name of sustainability.
Get your buzz here