From beauty retailers welcoming sustainability to AI-directed films, here are some things that made us say “That’s Interesting” in the studio this week.
So, we see a beauty retailer nudging people towards greener beauty brands, a sportswear brand doing audio, an Italian alcohol icon looking to its past through the eyes of AI for inspiration, and a beer giant re-thinking the sustainability of events by creating an innovative eco-friendly solution.
Planet positive beauty.
French beauty giant, Sephora, is taking the lead in sustainability by launching a new certification, ‘Clean + Planet Positive’, which makes it easier for consumers to buy clean and sustainable beauty products. The French retailer selects brands with very strict criteria to fit under this new certification, realising that sustainability is not just a trend, but the way forward if we’re to have a future. By both vetting suppliers and encouraging consumers, Sephora shows us that brands can take a proactive role in ensuring sustainability.
Clean + Planet Positive beauty here
DJ Nike.
In a March edition of That’s Interesting we saw Vans entering the world of music. Now, a couple of months later, Nike is following in their footsteps (quite literally!) by launching NikeLab Radio in Tokyo with a selection of playlists, podcasts and video content. Nike is championing a new world of culture, music and wellness, and who knows how far it can go. To be a part of culture, a brand’s long-term investment is essential to developing the credibility needed to be a part of said culture. Nike’s forty years of this is a job-well-done!
You can do it here
A true artist.
Campari is a classic brand with a long history of helping push the boundaries of art. Throughout the years, many artists, the likes of Andy Warhol included, have created ads for the brand. Now, Campari is profiling this heritage with the help of tech – using AI to create an advert that emulates the style of iconic film director, Federico Fellini. Technology is continuously opening up the possibilities for brands to engage consumers in jaw-dropping ways. Who knows what’s next?
Start watching here
Drink sustainably.
The Heineken team, concerned with how unsustainable events in hospitality are, have been working on an innovative solution that reduces events’ environmental footprint. Their initiative, ‘The Greener Bar’, acts as a proof-of-concept in showing how pop-up events can be eco-friendly – with their thinking going from the transportation of the equipment to materials used to its life after. The re-opening of social events post-Covid gives hospitality brands the opportunity to come back greener. Hopefully they take it!
Drink responsibly and sustainably here