That’s Interesting 19.03.2020

From uncensored libraries to compostable hot coffee cups, here are some things that made us say “That’s interesting!” in the studio this week.

Raising spirits.

As the Coronavirus pandemic makes social distancing go viral, many cities have had to cancel St. Patrick’s Day public parades and celebrations. Guinness beer – a St. Paddy’s staple – has felt the hit but has tried to keep things hopeful with a video that sends a much needed encouraging message: “Don’t worry, we’ll march again.” It is great to see brands that have such a strong link with traditions and communities use their influence to remind people that difficulties can be overcome, that we are in this together, and that, with perseverance and a bit of Irish luck, 2021 will be better!

Toast to togetherness here

Off the Wall, On the Spectrum.

Vans has just released a footwear collection featuring sensory-inclusive elements conceived with Autism Spectrum Disorder in mind. The shoes follow the classic Vans design but enhance it with a calming colour palette and materials and finishes that focus on touch, sound and sight. Proceeds from the sale of these shoes also benefit the A.skate Foundation, which introduces skateboarding to kids with Autism through acceptance, therapy and education. An exciting development that shows how brands can continuously find and grow new positive affinities between their values and important social causes.

Inclusive flip tricks here

Tall, skinny, eco-latte to go, please!

Many eco-conscious-coffee-aficionados have already switched to personal reusable cups in order to reduce waste. But for those that have yet to make the switch (or might have forgotten their portable mug at home), Starbucks has started to trial compostable cups, lined with bio-based polybutylene succinate (Bio-BPS) instead of plastic. The film can withstand heat, is compostable, and can be applied using existing factory machinery. It’s another step towards meeting Starbucks’s sustainability goals, and one that allows the brand to continue benefiting from one of its main advertising spaces: its signature branded coffee cups.

Order your coffee here

Winning, uncensored.

Using a clever loophole and ingenious programming, Reporters Without Borders have worked with popular videogame Minecraft to bypass internet censorship in oppressive regimes. On 12 March 2020 – World Day Against Cyber Censorship – the game opened the virtual door to an uncensored library built into the Minecraft game. The library is beautifully designed and filled with censored articles, journals and information on press freedom and, as Minecraft is still accessible even in countries where all other media is blocked, it acts as a backdoor to let young people there access truth.

Free the press here

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