From art installations that promote real life interactivity to crypto loyalty schemes, here are some things that made us say “That’s Interesting” in the studio this week.
Dreams do come true.
Laundrettes are not generally beacons of beautiful design. They are mostly known for their functional somewhat dated and dull interiors. But what if you re-imagined the laundrette and gave it a technicolour treatment? Well, British-Nigerian designer Yinka Ilori has done just that. In collaboration with Lego, he’s created the Laundrette of Dreams in East London. A free, interactive art installation with 10 spinnable washing machines that contain kaleidoscopic light installations. This fun and colourful installation is part of Lego’s new campaign ‘Rebuild the World’ which celebrates children as ‘the master of creative problem solving’. Brands that are supporting positive change in a fun and interactive way to connect with consumer. How could your brand support positive change and what change would that be?
Join the dream world and rebuild a better world here
Stay happy and be chatty.
If you didn’t know already, prior to the pandemic we were going through an epidemic, the ‘loneliness epidemic’. To combat this issue, the city of Krakow has installed a series of ‘happy to chat’ benches that encourage individuals to sit down and have conversations with one another. The green colour highlights these extraordinary benches from the other, ordinary ones dotted around the city. The thoughtful design was conceived by Allison Owen Jones and was supported by the polish organisation Gadulawka. Design can be the way of helping people with various issues, one of those being mental health. How else can design be used to support the challenges of poor mental health?
Start talking here
Stay loyal and win.
Crypto is hot right and Burger King is leveraging this new currency in its mission to be and remain relevant. They’ve recently set up a reward program which offers its most loyal (and lucky) customer up to 20 bitcoins. (Now worth….) How could your brand use and leverage Crypto currency to connect with your consumers?
Start speaking crypto and burgers here
A blast from the past.
The Korean car company Hyundai is re-launching a classic from the 80s, the famous Heritage Series Grandeur. They’ve retained the original ‘boxy’ design but added pixel-style LED headlights and taillights and the interior benefits from an ultra-wide touch screen display. However, the biggest and most important change is that the car is fully electric. Nostalgia combined with cutting edge tech delivers a powerful and engaging narrative. How could you connect the past and the future to have greater appeal to new consumers?
Celebrate the past and the future here