From delicious pizza blankets to Christmas campaigns that aim to raise awareness about female homelessness, here are some things that made us say “That’s interesting!” in the studio this week.
Covered in pizza.
The weather is getting colder, Christmas is approaching, and we can all agree that it’s the perfect time to snuggle under a comfortable blanket and eat comfort food! So what if we told you that there is something that combines both!? Pizza Hut and Gravity Blankets have joined forces to offer exactly this, as a limited edition Original Pan Weighted Blanket. The 72-inch diameter faux-pizza comes with a classic topping of pepperoni and cheese, it weighs a comforting 15 lbs and even comes in the classic and much-loved Pizza Hut recyclable box. Another great example of brands using unusual but ingenious collaborations to stretch their offer beyond their category.
Order yours
Playful station.
Those that have ventured out on a socially distant walk around central London over the last couple of days might have noticed something unusual happening in Oxford Circus. The tube station and, more specifically, its iconic circular signs have been temporarily taken over by Sony for the launch of the PlayStation 5, and are now shaped like the controller symbols, O, X, triangle and square. This is part of a wider PS5 campaign happening all over the London Underground. For example, Miles End has been to Marvel’s Spider-Man: Miles Morales, and Seven Sisters has become Gran Turismo 7 Sisters. It’s always exciting to see familiar public places take on new guises and meanings – a way for them to feel even more in synch with our lives.
Start playing here
The game is on!
Louis Vuitton has just unveiled its new collaboration with the NBA. This is the first menswear capsule collection between the two and it takes shape under the art direction of Virgil Abloh. To make the experience truly unique, LV partnered with Madison Square Garden to create a virtual selling experience that is filmed inside the famous New York arena with a drone. A creative combination of sport, style and technology for a truly immersive and disruptive experience.
Grab a seat here
Become more conscious.
The Body Shop and Channel 4 have partnered to raise awareness about female homelessness in the UK. In a new campaign video, the talented spoken word artist Rasheeda Page-Muir narrates the story and shines the spotlight upon an issue that is not as known of or spoken about in the UK. An important and meaningful commitment that leverages the powerful voice of the two brands to appeal to the goodwill and generosity of the public at a time when life on the streets is at its hardest.
Get informed here