From unapologetic dating campaigns promoting inclusivity to unexpected renewable energy suppliers, here are some things that made us say “That’s Interesting” in the studio this week.
Dating without labels.
Do you know the dating app OkCupid? If not, then check it out, it might be just what you’re looking for! Known for its cheeky use of wordplay and naughty, candy-coloured photography, the app makers are on a mission to make dating fully inclusive, offering something for everyone. Their comms campaign, “For Every Single Person”, invites you to explore your personal preference/s. No longer a trend, inclusivity is here to stay. Do you think that your brand is truly inclusive?
Celebrate love without labels here
On yer bike!
The German bicycle manufacturer, Urwahn Bike, known for their organically shaped cro-moly steel frames, recently launched their latest model of Weldwiesel.E Gravel E-Bike. The new electric bicycle has a 3D-printed frame which is designed to discreetly hide away the battery. The design seamlessly bridges digital and physical to create a dynamic user experience. Digital manufacturing methods are highly effective with multiple sustainability benefits. Have you explored how you can leverage 3D printing technologies?
Join the movement here
Support the future here
Renewable IKEA.
IKEA is becoming a true advocate of sustainability. The Scandi brand is branching out to become a renewable energy supplier. Starting in September, its Strömma subscription service aims to bring wind and solar power to Swedish households, before expanding and being rolled out globally. Brands are shifting and adapting to deliver new sustainable services in line with consumers needs.
Join the new movement of renewable energy here