From greener card games to very important boob conversations, here are some things that made us say “That’s interesting!” in the studio this week.
Green game.
UNO, the famous card game that we’re all bound to have played at some point, has taken its first step towards a greener future. Mattel – the toymaker behind the brand – created a new version as part of its transition to plastic-free. The cards are now 100% recyclable and not wrapped in cellophane. They are also printed using soy-based inks and made with water-based glue. The next step for the game is to ditch the plastic outer wrap and we can’t wait to see how that will look! It is very exciting to see how brands from different categories are changing and adapting to the needs of the planet, as only a global approach will help to create a better future.
Start playing here
TIME to VOTE.
As the US presidential election approaches, citizens are being urged to make sure they vote. Brands, celebrities, influencers, companies and communities are all speaking the message loud and clear. On this note, TIME magazine has (temporarily) changed its name and logo for the first time in its 100 year history: it now reads VOTE, and the issue also provides a guide on how to do so safely during this extraordinary year. The cover has been realised by street artist Shepard Fairey, known for the hope poster associated with Barack Obama’s 2008 presidential campaign. In a world were people want to hear the truth and want brands to stand for something, it’s great to see TIME taking a bold, clear standpoint to help and empower people to do what’s right.
If you can, VOTE here
Boob talk.
October is Breast Cancer Awareness Month. It is estimated that 1 in 8 women will have breast cancer at some point in their life, and regular check-ups are crucial for early detection. Circus Grey Peru have created a campaign which aims to raise awareness on the importance of a regular breast check-up. Four uplifting, amusing and compelling videos feature boobs having a conversation and trying to convince each other to get checked. A different campaign that strikes the balance between communicating about a very serious issue with just the right amount of wit and positivity, which aims to empower rather than frighten.
Listen to ‘The Girls’ here
Beauty refill.
Popular P&G beauty and personal care brands Herbal Essences, Head & Shoulders, Pantene and Aussie are launching a new, refillable aluminium bottle system in Europe! In an effort to cut down plastic waste, P&G has created a circular system with aluminium bottles and recyclable refill pouches. Now it’s up to the consumers to embrace the change and to start living more circularly. It’s inspiring to see how brands are changing towards a different model and type of economy in favour of sustainability.
Get your (re)fill here