That’s Interesting and Uplifting 06.08.2020

As we all try to adapt, cope, be safe and do our part to control and overcome the Covid-19 pandemic, it is important to find ways to stay motivated and positive. That is why, over the last few weeks, That’s Interesting has been focusing on initiatives and ideas that are uplifting and inspiring in these challenging times.
So, from Budweiser beer rebooting alcohol-free to 3D-printed coral reefs, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week. 100% Bud. 0% ABV. Responding to the rising consumer demand for zero alcohol drink alternatives (which is also one of the trends we cover in latest issue of Map, Drink Up), Budweiser has relaunched its non-alcoholic beer. Developed in partnership with NBA champion Dwayne Wade – who does the voiceover for the promo video – the brew appeals to a wide set of health-conscious values by also being low calorie and sugar-free, allowing consumers to always keep their head in the game. The design reflects this “cleaner” version of the beer by retaining all key elements of the Budweiser identity, but stripping them back to monochrome, letting only the Zero name and claim stand out in red. Drink even more responsibly here WFH in style. When lockdown measures fell into place earlier this year, many found themselves having to transform part of their home into an office overnight. And for those without a dedicated workspace or study room, this meant making do with kitchen tables, sofas, beds and any other flat surface with decent Wi-Fi reception and a nearby power socket. With the end of social distancing still looking uncertain, there is now a need and a desire to upgrade this spaces. Muji’s monthly subscription – which is only available in Japan for now – offers an interesting solution where customers can rent simple items like desks and chairs for as little as 800 yen (6 pounds) a month. And, to keep the service flexible and appealing, when the time eventually comes to go back to the office, customers can claim back their home space and ship all the furniture back to Muji. Lose the Zoom background here 3D-printed coral. Coral reefs are a diverse and valuable ecosystem, home to millions of ocean creatures, but they have suffered greatly from the consequences of Global Heating, pollution and human activities like fishing and water sports. To try and rescue the situation, researchers at the University of Hong Kong (HKU) and the Swire Institute of Marine Science (SWIMS) have developed a series of 3D-printed terracotta tiles designed to help coral recover and regrow in areas where it has been destroyed. The intricate swirls on the tiles mimic the natural pattern of the coral itself to encourage growth, and the clay makes for an ideal base, as it does not alter the conditions of the water. Grow the future here Make-up for all. In 2019, Shiseido surveyed consumers in Japan to find out more about their shifting attitudes to male grooming (a topic we also discussed in our Different Path article on Toxic Masculinity). The results revealed a growing interest in colour cosmetics among men, but also a lack of understanding on how to navigate the category. To address this and encourage self-expression and experimentation among men, Shiseido has created a facial map to help them analyse their facial features and identify the products most suited to them. The tool is hosted on a dedicated YouTube channel and features four archetypes – Active, Cool, Kind and Master – that help consumers decide which facial profile they prefer, and offers guidelines on using colour cosmetics to match it. Find your look here

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