That’s Interesting, and uplifting! 09.04.2020

As we all try to adapt, cope, be safe and do our part to keep the Covid-19 pandemic in check, it is important to find ways to stay motivated and positive. That is why, over the next few weeks, That’s Interesting will focus on initiatives and ideas that are uplifting and helpful in these challenging times.

So, from virtual hair bleaching sessions to flatpacked handbags, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Social distancing, socially.  

It is not hard for social distancing to go from feeling responsible and safe to lonely and demoralising, especially with all the uncertainty around its duration. Technology has proved absolutely essential to staying sane and connected, but it’s the power and warmth of the humans behind the screens that Jack Daniel’s latest ad celebrates. The video pieces together user-generated footage of people interacting at home, through phones, tablets, computers and even glass doors. It’s just the right mix of heart-warming melancholy and uplifting wit, and the moments captured feel real and relatable.

Stay social here

The one sheet bag.

Japanese studio Nendo has designed a collection of handbags – Mai – that are laser-cut from a single sheet of leather and sold completely flat. It is up to the consumer to fold the bag into its final 3D form, a simple process that requires no tools, as each piece is already fitted with rivets. Aside from the pleasure of the bag neatly coming together in your own hands, the design also simplifies manufacturing and is more efficient for shipping. And as we are even more reliant on couriers and home-delivery than usual these days, it might be a good time for brands to rethink their products to be more suited for this format.

Bag it here

Self-dye-solation.

Hair salons are among the many businesses that have been forced to close as a result of Covid-19. And although working from home can mean that people embrace a more “au naturel” aesthetic, there is also an opportunity for beauty and self-care brands to expand their DIY/at-home proposition… Which is exactly what BLEACH London have done. The hair salon and product brand – known for its bold colour transformations – has launched a series of Hair Parties. These virtual sessions are pitched as VIP ticketed events in secret (online) locations, where consumers have access to online consultations, advice on at-home hair colour from BLEACH’s expert colourists, and exclusive content about celebrity style transformations. Plus, a portion of proceeds will be donated to NHS affiliated charities. Now that’s what we call a good hair day!

Isolate in style here

Fashion-forward.

The fashion industry has been under pressure for some time to become more sustainable, and earlier this year a Vogue campaign pointed to photoshoots as a particularly polluting activity (we talk about this in our Earth Matters article here). In an effort to find a solution, Puma’s latest capsule collection campaign – Day Zero – champions sustainability by being entirely digitally rendered, from the clothes to the models to the backdrop. The resulting visuals are impressive and, given the recent restrictions on overseas travel and social distancing, it’s an approach that could help this and other industries overcome the Coronavirus crisis, and become greener in the process too.

Digital ensembles here

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