That’s Interesting and Uplifting 13.08.2020

As we all try to adapt, cope, be safe and do our part to control and overcome the Covid-19 pandemic, it is important to find ways to stay motivated and positive. That is why, over the last few weeks, That’s Interesting has been focusing on news, initiatives and ideas that are uplifting and inspiring in these challenging times.

So, from bicycle helmets inspired by nature to new social shopping experiences, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Happy 88th Birthday Lego.

This week, Lego celebrates its 88th birthday and to mark the occasion they’ve released images of original wooden toys designed and made by Lego founder and carpenter Ole Kirk Kristiansen. These timeless, beautiful toys are a wonderful reminder of the history and heritage of this much-loved, iconic Danish brand. Who knew Lego didn’t always produce plastic bricks?

Let’s celebrate here

Blending the boundaries with Burberry.

In a smart new move, Burberry has just opened its first ‘social retail store’ which combines a physical in-store experience with a digital, online one via WeChat. All of the stores merchandise contains a tag with a QR code; the more codes that are scanned, the more the customer interacts with Burberry, the more ‘social currency’ the customer receives. This includes being able to bring a digital animal characters to life, exclusive access to items from the cafe, and permission to enter the “Trench Experience” (a special room where shoppers can try on Burberry’s signature trench coats). The customers can contact customer service, receive exclusive content and even book a preferred fitting room (with adjustable lighting and a special playlist).

Get phygital  here

Bio-mimicry inspired bicycle helmet.

It’s estimated that the cycling industry could be worth in excess of $44.4 billion by 2022 and so it’s no surprise to see yet another awesome innovation for a safer, more comfortable ride. Designers yuefeng zhou,zhecheng xu,haiwei wang have developed the voronoi bicycle helmet, which is inspired by voronoi structures widely found in nature. The helmet features a parametric design, which is both lightweight and safe, and provides its wearers a comfortable, fashionable and safer piece of personal protection. The outer shell mimics patterns found in turtle shells and when hit by an external force is said to have better stability. The helmet’s porous properties provides the perfect balance between safety and performance.Discover more here

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