That’s Interesting and Uplifting 21.05.20

As we all try to adapt, cope, be safe and do our part to control and overcome the Covid-19 pandemic, it is important to find ways to stay motivated and positive. That is why, over the last few weeks, That’s Interesting has been focusing on initiatives and ideas that are uplifting and inspiring in these challenging times.

So, from cinema-scented candles to build-your-own bee homes, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Handbags for heroes.

An unusual fashion collaboration between handbag designer Anya Hindmarch, and professor of intensive care medicine Hugh Montgomery has brought us a new innovation in personal protective equipment (PPE). The Holdster is a safe, helpful accessory that medical staff can wear to carry their personal belongings, a more practical option than putting them in scrubs pockets. It is made from a wipeable and washable fabric to satisfy hygiene requirements, harness-like straps for comfort, and a wide array of pocket shapes and sizes for convenience. Since the start of the pandemic, we have seen a significant surge in the production of PPE for healthcare workers on the front line. And with a greater emphasis placed on these items, it is only natural that they should now develop beyond their basic function – to keep the virus out – and become helpful to users in a more holistic way, one that makes a difference to their overall well-being.

Scrub up smarter here

Scents of normality.

The buttery sweet, toasted smell of popcorn. The malty, grainy aroma of a cold pint. These are just some of the scents many of us are missing in these lockdown days, where cinemas are shut, pubs are off limits and festivals are cancelled. In a bid to stay positive, look forward to some form of normality and provide vital support to the hospitality industry, home fragrance brand Earl of East has partnered with creative studio Uncommon to launch an exclusive range of limited edition soy wax candles. When lit, they give off the smells of the places we miss during lockdown: The Cinema, The Local (pub) and The Festival. Combined with the evocative illustrations and witty copy on-pack – for example, The Festival is described as “a floral haze of cut grass, burned skin and sun-warmed cider with a ribbon of sweet cannabis smoke” – the range brings memories to life and plans for future ones by raising money for Hospitality Action.

A whiff of freedom here

Did they help?

As we discuss in our latest Different Path article, these testing times are an opportunity for brands to make a real difference and engage with individuals and communities through support and solidarity. Their response to today’s crisis will have a long term impact on the opinions and choices of an increasingly values-driven consumer. Many brands have risen to the challenge, but plenty still need to catch up, and it will be easy to know which ones fell short: new website ‘Did They Help?’ lets people find out how businesses and celebrities responded to Covid-19. The independent watchdog service collects and catalogues data on the good and bad deeds of companies and influencers, thereby creating a comprehensive database to help people make better, more informed decisions in the future about where they spend their money and who they invest in.

See who’s on the naughty list here 

Home is where the hive is.

Ikea’s research lab – Space10 – has come up with a new, sustainable, stay-at-home-friendly hobby for the summer days ahead. In partnership with design studio Bakken & Bæck and designer Tanita Klein, they have released a system to design and produce customised bee homes. Bees are vital to our ecosystem and our food supply, and they are already suffering the consequences of Climate Crisis. The Bee Home addresses this by providing a viable replacement for (some of) the natural habitats already destroyed by humans. The open-source design is available for consumers to customise and download in a responsive and intuitive interface. The service then connects them to a local “makerspace” (a workshop equipped with a CNC milling machine), so the Bee Home can be fabricated, delivered and installed in the garden, the balcony or even on the roof.

Feel the buzz here

Follow
...

This is a unique website which will require a more modern browser to work!

Please upgrade today!