That’s Interesting and Uplifting 23.04.2020

As we all try to adapt, cope, be safe and do our part to keep the Covid-19 pandemic in check, it is important to find ways to stay motivated and positive. That is why, over the next few weeks, That’s Interesting will focus on initiatives and ideas that are uplifting and helpful in these challenging times.

So, from kids’ engineering challenges for the home to stress management supplements, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Child’s Play!

It’s been well publicised that Dyson have actively been developing ventilators in the fight against Covid. Well, now they’re also supporting in the fight against boredom! The awesome engineers at Dyson have designed and developed a range of challenges specifically for children at home during lockdown. They’ve created forty four challenges that range from building a balloon car race to constructing spaghetti bridges to fabricating a cardboard boat, and all beautifully presented on easy to follow concept cards. As we all do our best to stay positive during lockdown, creative solutions and support like this will keep inquisitive kids (and adults) entertained for hours, whilst learning useful new skills.

Challenge yourself here

Thinking on your feet.

As global lockdown hit, Asics had to re-think the launch of their three new running shoes that had been due for a grand unveil at their campus in Japan. Thinking on their feet, a mixed team of experts worked 24 hour shifts to build and develop a virtual launch. Using VR and a set of Oculus Quest headsets, Asics opened their Virtual Innovation Lab, which allowed users and journalists to participate in a series of games to highlight the unique innovations and features of each shoe. A real positive to the launch was a reduced (zero) carbon footprint, but it wasn’t without its challenges with some users reporting motion sickness. So, as we all move forwards at pace, and as social distancing continues for the foreseeable future, we’re likely to see many other brands adopt and explore new, innovative technologies to connect and share with their audience.

Sprint to the future here

Show some bottle.  

Searching for positives in this challenging situation, we’ve seen a dramatic and significant positive impact on our environment. There has been a reduction in pollution, greenhouse gas emissions have fallen, air quality has improved and wildlife has returned to areas and regions for the first time in decades. So, to mark and acknowledge Earth Day, SodaStream has launched an emotive, powerful and special tribute to our planet, in order to highlight the pressing and continued collective need to protect our environment. But, why can SodaStream credibly deliver such a powerful message? Well, they’ve made a clear commitment to positive change by announcing the switch of all its flavours from plastic to metal bottles, which should avoid nearly 200 million single-use plastic bottles ending up as waste over the next five years.

Toast to Earth here 

A moment to reset.

A timely new supplement has been launched to support and aid stress management, formulated using only natural ingredients. A mixed disciplinary team at Beardwood&Co set out to define a new category by creating a fresh set of rules that don’t align to pharma, or even the overly subscribed CBD category. Their target audience was Gen Z, so the design has been developed to feel credible and approachable, with an easy going tone of voice, and with pack codes and conventions that need to stand out on Instagram as well as in-store. The experience is designed to be ‘layered’ so as not to overwhelm or intimidate, and those looking for the detail and the product information can find it without it being in your face. So, for those of us finding this situation more stressful than others, there are products and services out there that might just help us to pause and R3SET.

Take a chill pill here

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