That’s Interesting and Uplifting 24.07.2020

As we all try to adapt, cope, be safe and do our part to control and overcome the Covid-19 pandemic, it is important to find ways to stay motivated and positive. That is why, over the last few weeks, That’s Interesting has been focusing on initiatives and ideas that are uplifting and inspiring in these challenging times.

So, from sex toys for seniors to wristbands that help to create human connections even remotely, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Low waste jeans.

It’s not a typo, we promise :)! Levi’s have just launched a new denim collection – Wellthread – made with a high quality material called Circulose, which is part reconstituted cotton from old jeans and part wood pulp. As the name suggests, the fabric is also fully circular, meaning that, at the end of their life cycle, the same technology can be used to recycle the jeans into a new pair. This helps the brand curb landfill waste, and decreases its factories’ water and chemical usage, as well as their CO2 footprint.

Circular denim here

Senior sexuality.

When brands design sex toys, the target consumer they have in mind generally falls in the 18-49 age bracket. It is rare for the focus to be on the upper, more mature end of the scale. Kracow Design graduate Dmytro Nikiforchuk decided to challenge this by designing the Dotyk (i.e. Touch) kit, a mix of sensory foreplay gadgets for older users. The toys range from an ear trumpet-style device that lets partners hear each other’s heartbeat, to a visual intimacy tool to explore the body through mirrors, coloured filters and kaleidoscopic lenses. All the designs aim to be unintimidating and invite partners to reconnect and rediscover each other’s bodies at a time in their life where intimacy and sexuality can feel like a thing of the past or might even be less accessible, due to changes in the body.

Grown-up toys here

Future-proofing Toyota.

Toyota has just announced its new brand design in Europe, featuring a simplified, flat version of its logo, no more wordmark, and a new visual identity and brand architecture to match. BMW and Nissan are other notable examples of automotive brands that have recently chosen to swap their 3D-rendered emblems for a simpler 2D format. But this is more than a category fad: it is a response to a much bigger global trend, whereby brands need to rethink their visual assets to ensure they remain relevant, readable and impactful in an increasingly digital world.

Be future-driven here 

Modern connection.

As a result of lockdown and social distancing, technology has been taking giant strides to connect users in more meaningful ways. Screens and video conferencing-inspired experiences have played a key role, but there are many other spaces where innovation can happen. The Sentero wearable wristband (which is still a prototype at this stage) explores how haptic vibrations and location services can help users feel the people and places that are most meaningful to them, even when miles apart. Using patterned vibrations, Sentero lets wearers know when they are turned to face a place or person that matters to them, effectively teaching the brain to sense and react to a new form of proximity and human connection in a way that is more compatible with the restrictions of these challenging times.

Wear your heart on your sleeve here

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