That’s Interesting and Uplifting 30.04.2020

As we all try to adapt, cope, be safe and do our part to keep the Covid-19 pandemic in check, it is important to find ways to stay motivated and positive. That is why, over the next few weeks, That’s Interesting will focus on initiatives and ideas that are uplifting and helpful in these challenging times.

So, from sustainable deodorant packaging to glowing sculptures that encapsulate the feeling of being in lockdown, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Projecting positivity.

Pre-pandemic, graphic designer Raúl Goñi embarked on a project – Public Protest Poster – to explore new ways of communicating messages, of giving a neighbourhood’s inhabitants a voice and a space to share their creative thought or inspiring message using the city as a canvas. During lockdown, he has shifted the focus of his mission to share uplifting posters by graphic artists on the theme of solidarity, social distancing and getting through things together. The bespoke designs are projected from his rooftop terrace in Gràcia, Barcelona, onto nearby buildings, lighting up the neighbourhood and helping the community feel connected.

Vamonos here

Sustainably fresh.

To mark Earth Day 2020, and as part of their efforts to meet their sustainability goals, Procter & Gamble have announced the launch of two deodorants in plastic-free packaging. The variants – Old Spice “Cedar and Salt” and Secret “Rose and Germanium” – will come in tubes made from 90% recycled paper, with a “push up” feature to access the product. The pandemic has radically changed our lifestyles and the planet is showing some signs of recovery (including lower air pollution) – but it has also heightened consumers’ hygiene concerns, with disposable items playing a key role in stopping the spread. It is positive to see brands continuing to keep sustainability top of mind, introducing positive changes across categories for better waste management.

Smell the change here

Smart city.  

In an effort to look to and plan for a better future post-pandemic, the city of Milan has just announced one of Europe’s most ambitious schemes, which will see a significant reallocation of street space from cars to cyclists and pedestrians. A total of 35km of streets will be transformed in this way over the summer. The move is driven by a fear that, after lockdown, citizens will choose to travel in their private vehicles – to avoid crowded public transportation – thereby resulting in motor traffic congestion and spikes in air pollution levels. It is also a way for Milan to stay a step ahead, to ensure that the city can make the most of recovery. And, most importantly, it is proof that the radical changes that Coronavirus has imposed on us can be a chance to reset the norm and offer people and planet a better future.

Roam free here 

(Dis)connection.

In our latest Different Path article, we explored the role of digital in our lives and its link to the analogue and the human. American artist and filmmaker Doug Aitken has created an installation that reflects on similar themes, including the juxtaposition of connectivity and isolation, a very pertinent theme during lockdown. Housed in an abandoned strip mall in Los Angeles – an echo of the empty highstreets all around us – the artwork features three isolated figures that are engaging with digital devices, and glow with the changing hues of a pulsing light. The light connects them, but their stances and positions still convey distance, communicating how digital life is helping us to make up for the absence of human touch, but that we also look forward to being able to connect in person again.

See it here

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