That’s Interesting and Uplifting 31.07.2020

As we all try to adapt, cope, be safe and do our part to control and overcome the Covid-19 pandemic, it is important to find ways to stay motivated and positive. That is why, over the last few weeks, That’s Interesting has been focusing on initiatives and ideas that are uplifting and inspiring in these challenging times.

So, from burgers made from cows that emit less methane to venting all our frustration with 2020 into the Icelandic wilderness, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.

Lessons in Herstory.

Flick through any standard history book, and one thing is clear: history as we know it has been written for and by men. For example, only 11% of the stories in US History Textbooks are about women. The Daughters of the Evolution platform decided to change this by creating Lessons in Herstory, an app that uses AR to bring to life the forgotten heroes in history textbooks: women. By putting a new lens on history, this app has the power to inspire the next generation through the stories of powerful women, using a digital medium that excites and feels right for today’s young students.

Inspire her future here

A square deal.

Chocolate brands Milka (Swiss) and Ritter Sport (German) have just reached the conclusion of a 10-year legal battle to have exclusive rights over a product format, specifically the square chocolate bar. The court has ruled that the distinctive format is the sole property of Ritter Sport, as it is inherent to the brand’s character and history. The thick, 4 x 4 format dates back to 1932, when co-founder Clara Ritter suggested, “Let’s make a chocolate that fits into any sports jacket pocket without breaking and has the same weight as the normal bar.” It’s an interesting turn for the concept of ownable brand assets, especially in the context of EU law, which states that a three-dimensional form cannot be trademarked if it is an “essential functional characteristic” of the product.

Pass the (chocolate) bar here

Primal scream.

2020 has been a challenging year and with the threat of a second wave of Coronavirus denying many the opportunity to reset and relax on holiday, anger and frustration levels are running high. Iceland’s tourism board rides the wave of these emotions and offers a fun way of venting on their new website, Looks Like You Need Iceland. Users are invited to unleash their frustrations by recording their scream, which is then released and blasted out somewhere in the vast, untouched natural landscape of Iceland… A place that they will hopefully be able to visit in person soon.

Let it all out here

Wind-free Whoppers.

Cattle are significant producers of the greenhouse gas methane, which is about 30 times more powerful than carbon dioxide at warming the planet. A single cow on average produces between 70 and 120 kg of methane per year and, worldwide, there are about 1.5 billion cattle. In an effort to mitigate this and its consequences for Global Heating, Burger King has released (excuse the pun) a new Whopper, made from cows that produce 33% less methane than standard cattle. They have achieved this by changing the cows’ diet to incorporate lemongrass, which helps to make cows less gassy and their burgers more eco-friendly. And, when it comes to saving the planet, flatulence is no laughing matter!

The more you eat the less you…  here


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