That’s Interesting and Uplifting 07.05.2020

As we all try to adapt, cope, be safe and do our part to control and overcome the Covid-19 pandemic, it is important to find ways to stay motivated and positive. That is why, over the last few weeks, That’s Interesting has been focusing on initiatives and ideas that are uplifting and inspiring in these challenging times.

So, from head-to-toe flying to at-home HPV testing, here are some things that made us say “That’s interesting, and uplifting!” in the studio this week.


If germ-free is the new black, the Pura-Case is bang on trend. Designed by studio Carlo Ratti Associati, it is a portable wardrobe purifier that uses ozone to help remove most micro-organisms, bacteria, and viruses from clothes. Once a garment is hung inside the case, an air purification system penetrates, disinfects and deodorises the fabrics within one hour. The outer casing is made from recycled fibres, with an inner coating to seal the ozone in when the case is zipped up. With sanitation standards top-of-mind worldwide, simple solutions that give confidence and control will truly resonate with consumers.

Refresh your wardrobe here

Ready for take-off.

As we wait for the next phase of lockdown to take shape, and look ahead to a future where we can travel again (hopefully with greater care and mindfulness for the value and impact of these moments), many are wondering how transport hubs and passenger carriers will have changed. Airplanes with crowded cabins that leave personal space on the runway will certainly need an overhaul, and Avio Interiors has already envisioned it. The company – which manufactures aircraft interiors – have developed Janus, a new seat configuration that has passengers facing both ways, with shields to limit contact and air movement. Although many countries have managed to pass the peak of the pandemic, social distancing of some form will remain for a long time. All brands will need to work hard to reassure and convince consumers that they are taking all necessary measures to care for them.

Cruise at cleaner altitudes here

Hooked on health.

The MIT Media Lab is testing how gamification can help people form beneficial long-term habits and improve their overall wellbeing. Their (free) mobile gaming app – The Guardians: Unite the Realms – is designed to make self-care as addictive as a videogame. Modelled after the likes of Pokémon, the game is based on a reward system that motivates you to spend time on yourself. Each time a player opens the app, a gameplay tutorial guides them through a meaningful adventure, which can be anything from striking items off their to-do list, to learning a new dance. Completing the adventure and answering the self-reflection questions at the end unlock in-game rewards and let the player progress to the next level. And there is no better time than now to focus on self-improvement…

Find your (h)app(y) here 

Positive screening.

Bath-based design studio Matter has devised Sukha, a set of product concepts that enable women to test for HPV – the number one cause of cervical cancer – safely, effectively and comfortably from home. The designs play with the familiar language of tampons and applicators to put users at ease and perform the test with confidence, free of the embarrassment and discomfort that many encounter at a doctor’s surgery. Recent analysis suggests that, as a result of health staff and facilities needing to focus all resources on fighting Covid-19, the world may be hit by a delayed wave of non-Coronavirus deaths due to reduced check-ups and treatments. Therefore, there is a clear need for solutions that empower consumers to self-screen effectively at home for preventable or curable diseases.

Pap-talk here


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