Simply Cook

Simply Cook

Shop, Cook & Dine.

Simply Cook was on an exciting journey to take its e-tail proposition into the retail space for the first time. We prepared the brand for this with an innovative creative solution which allowed it to fully communicate Simply Cook’s brand proposition, not only in messaging but also in consumer experience.

Each stage of the consumer journey was considered to enhance the Simply Cook experience. From positioning the display units in the fresh food aisles alongside key ingredients to opening the first panel and seeing a mouth-watering photo of the entrée. From tearing the box open and discovering the recipe, to being able to easily prop the recipe up when you start cooking. It’s all these elements working together that help support Simply Cook’s promise of delicious cuisine – simple to shop, simple to cook, simple to enjoy.

WHAT WE DID

Brand Strategy . Structural Packaging Design . Shopper Marketing . Point of Sale

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