Simply Cook

Simply Cook

Shop, Cook & Dine.

Simply Cook was on an exciting journey to take its e-tail proposition into the retail space for the first time. We prepared the brand for this journey with an innovative creative solution which allowed it to fully communicate Simply Cook’s brand proposition, not only in messaging but also in consumer experience.

Each stage of the consumer journey was considered to enhance the Simply Cook experience. Like positioning the display units in the fresh food aisles alongside key ingredients to disrupt the shopping experience. Or creating an additional 5th panel to provide more space to communicate Simply Cook’s dynamic offering. Opening the first panel reveals a mouth-watering photo of the entrée. Upon tearing the box open, the consumer discovers a simple step-by-step recipe. The unique cardboard design allows consumers to easily prop the recipe up when they start cooking. All these elements work together to support Simply Cook’s promise of delicious cuisine – simple to shop, simple to cook, simple to enjoy.

WHAT WE DID

Brand Strategy . Structural Packaging Design . Shopper Marketing . Point of Sale

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