Peroni

Since arriving on these shores, Peroni has set the benchmark for the sector, successfully reinventing its inspirational heritage for a modern audience. To ensure its status as an icon was secure, the brand sought to reinvigorate its secondary packaging as it was inconsistent with the forward-thinking design values of the brand.

Working with the UK business, we supported Peroni in getting ahead of the curve by identifying opportunities for packaging innovation. The result was a unique secondary packaging solution for the bottled 4-pack that reflected Peroni’s place in the market as a symbol of Italian excellence and superior craftsmanship.

The fully enclosed pack structure features a dynamic ‘asymmetrically’ curved base, inspired by the flowing lines of the blue ribbon and embodying classic Italian design styling. An integrated carry handle allows consumers a view of the product within whilst a perforated opening removes the whole of the pack top, so bottles can be easily accessed straight from the fridge.

Mirroring the brand’s signature style with a profile that is distinctly Peroni, the new pack restored this Italian classic to rightful pride of place on shelf.