Durex

Play. Your Way

All about the experience.

As the worlds most recognised and trusted sexual health brand, Durex are redefining the world of sex, to one that’s adventurous and overt, promising ‘the freedom to be one’s true sexual self.’

As part of their expanding portfolio they have a growing range of Toys, created to encourage play and exploration, and our challenge was to package these in a way that emphasised Sexual Freedom.

Playing on the sexual notion of ‘in & out’, we created a suggestive and engaging opening experience, which amplified the emotion of Sexual Play.

We used iterative card mockups to refine and develop the packaging experience, then liaised with the approved supplier through-out the implementation process, working in partnership to maintain the design intent.

Ready to take a different Path? Contact us here.