K-Y Condoms

‘Cubed’ by Path

Reckitt Benckiser identified an opportunity to launch a range of condoms under the K-Y brand that offered female consumers something more appealing to their own personalities and sensitivities. Building on their expertise in lubricants, the thinner PU condom is designed with extra lubrication for her, plus a natural fit for him.

Path worked with Van Berlo in The Netherlands, developing a concept through the realities of pack construction and hand-packing in the Far East. The ‘Cube’ was designed to enhance the K-Y branding and provide a compact storage case, easily accessible from the bedside drawer. The hinged lid allows for one-handed opening, helping couples stay in the moment.

With hand assembly production requirements, Path developed a flat pack construction that is able to be rapidly erected and sachet filled with an innovative self-locking hinge lid featuring a friction fit closure. In liaising with suppliers and production facilities, Path ensured the speed of implementation was achieved within the 4-month deadline.