From sustainable beauty going B2B to unicorns providing humanitarian aid, here are some things that made us say “That’s Interesting” in the studio this week.
Beauty on repeat.
On Repeat is a new packaging a distribution service that helps beauty brands reduce their plastic waste. It does this by licensing its dissolvable and compostable refillable packaging, which can be used for the full spectrum (e.g. liquids, powders, balms) of beauty products. With a strong, distinctly retro-looking brand that seems more skate than B2B, Michael Nisbet, the start-up’s founder, hopes to see a strong uptake from beauty brands. With lots of companies operating in B2B sustainability, to cut through, strong branding should complement a great service.
Repeat here
Our doors are open.
The situation in Afghanistan is dire, and a small number of brands are offering humanitarian support in response. Airbnb is one such company, partnering with NGOs and committing to the temporary housing of twenty-thousand refugees. Brands can use their expertise and specialist capabilities to provide support to humanitarian and societal problems. Ethical, and a great way of building trust.
Support the cause here
Find the hairstyle that fits YOU here
A game changer.
Danz, the world’s first dedicated sports SVOD, recently took over Piccadilly Circus to launch its ‘Game.Changed’ campaign – making an analogy between the game changing nature of sports heroes and the game changing nature of its streaming service. Communicating emotively trumps rational messaging (almost) every time.
Change the game here