That’s Interesting 08.10.20

From, bio-watches to puppet fashion shows, here are some things that made us say “That’s interesting!” in the studio this week.

Swatch x Mother Nature.

Swatch has done it! The Swiss watchmakers have become the first to create a collection of timepieces cased in materials sourced from nature. Since its creation in 1983, the brand has always tried to have its finger on the pulse. Realising how important sustainability is for our future, Swatch has innovated and bioreloaded its iconic “1983” collection. It features two newly introduced bio-sourced materials extracted from the seeds of the castor plant. The eco-intent also extends to the biodegradable paper foam packaging, which is made from a mix based on potato and tapioca starch.

Time to change here

In-flight inclusivity.

Since the beginning of October, Japan Airlines have decided that they will no longer be making announcements that refer to passengers as “ladies and gentlemen”. They will replace the phrase with gender-neutral expressions such as “all passengers”. Other airlines have already been using gender-neutral greetings since last year, but JAL are the first Japanese carrier to do so. It’s a small change in language and procedure, but one that makes a huge difference to make society more inclusive.

Fly non-binary here

No strings attached.

Since the start of the pandemic, we have already seen the fashion industry get innovative, turning collection launches and catwalks virtual to make them lockdown-compliant. Italian fashion house Moschino has now put its own spin on things. To follow social distancing regulations, Creative Director Jeremy Scott has created a fashion show that replaces humans with puppets. From the models wearing the outfits to audience members, Moschino’s Spring/Summer 2021 collection is a full puppet show. And this not the whole story… To further reflect the topsy-turvy nature of recent times, the clothes that the marionettes are wearing have an inside-out style which represents the unexpected events of 2020.

Play dress-up here

Yucky safety.

Coin cell batteries can be a real hazard for households with young children – they’re small, shiny and perfect for kids to pop in their mouth and swallow. To help parents reduce this risk, Duracell has used a simple yet ingenious innovation to make the little batteries less enticing to eat. The brand has added a new coating to its 2032, 2025 and 2016 size lithium coin batteries, which results in a flavour so bitter that it discourages young children from swallowing them.

Keep out of reach of children here

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