From Barbie changing the world to fairytale travel experiences, here are some things that made us say “That’s Interesting” in the studio this week.
So, we see new personal care players continuing to bring sustainable change to the category, iconic toy brands building a better world, family travel experiences that tickle the imagination, and packaging materials that tick all the boxes!
Shave sustainably.
Hanni is a new brand, recently launched in the US to cut the amount of waste generated by single-use shaving products. They have created a reusable, single-blade razor and a waterless shaving cream. As their goal is to have minimum environmental impact, they use only sustainable, recyclable materials and no plastic: for example, the razor insert is made with sugarcane pulp and the blade from aluminium. Every day, new sustainable brands are launched that challenge the status quo with innovative products that change the experience and elevate the offering. How can established brands keep up?
Smooth and sustainable here
Better with Barbie.
The way we raise our children shapes the societies of tomorrow. So a new ad by Barbie asks, “What if every individual was more empathetic, friendly, generous, patient, inclusive and understanding?” Surely this would make the world a better place? The ad and its message are inspired by a recent study conducted by the brand, which reveals that children can develop social processing skills and empathetic reasoning by playing with dolls, and that if they learn those values from their games then they will carry them on into adulthood. Since the pandemic, there has been a general re-evaluation of life priorities and the world we live in. Many brands are challenging the dysfunctional models of society by trying to cultivate new, positive values such as empathy and friendship. Can all brands re-frame their message to nurture a better future?
Dolls change the world here
Once upon a journey.
Black Tomato are award-winning creators of unique and tailored travel experiences. Their latest offering is targeted at families and fuelled by pure imagination: a curated fairytale experience set in either the US, the UK, the British Virgin Islands, Morocco or Iceland. Inspired by classic children’s stories, they promise travel experiences that take you to magical places… From a rabbit’s hole to an exotic island. You choose and then step right into the pages of your favourite fairytale. As we come out of the Corona-tunnel, consumers and travellers will be looking for opportunities to reconnect with loved ones in joyful, whimsical settings – how can brands create experiences that transport them to these worlds?
And they travelled happily ever after here
Bee…autiful.
Bee Loop’s Honey Pot packaging is organic, recyclable, renewable, edible, biodegradable, antiseptic, antifungal, antiviral, antibacterial and absolutely beautiful. That’s a lot of positive attributes, and it is all down to two natural materials – beeswax and organic linen – which are perfect for a honey pot! The pots are designed to go back to beekeepers, so they can return the wax to the hive, effectively closing the loop. For more ideas on how Mother Nature can inspire us to become more sustainable, see our Earth Matters article.
Follow the buzz here